1. About This Privacy Policy
This Privacy Policy explains how Valour Automotive, collects, uses and protects your personal information when you visit our website, contact us, enquire about a vehicle, sell a vehicle to us, part exchange a vehicle, apply for finance, or buy a vehicle from us.
For the purposes of data protection law, Valour Performance LTD trading as Valour Automotive is the data controller of the personal information we process.
2. What Personal Information We Collect
We may collect and process the following information:
your name
email address
telephone number
postal address
vehicle registration number
vehicle details, including make, model, mileage, condition, MOT status and service history
finance settlement information, where relevant
part exchange information
copies or details of identity documents, where required
driving licence details, where required for test drives or finance
payment and bank transfer details
enquiry messages and correspondence
website usage information, such as pages visited and forms submitted
marketing preferences
CCTV or images, where applicable at any physical location or handover point
We only collect information that is relevant to your enquiry, transaction or use of our website.
3. How We Collect Your Information
We may collect personal information when you:
submit a contact form on our website
enquire about a vehicle
request a call back
ask us to value or buy your car
send us a quote from another car-buying service
apply for finance
reserve or purchase a vehicle
arrange a part exchange
book a test drive
contact us by phone, email, social media, WhatsApp or other messaging services
visit our website
provide documents during a transaction
We may also receive information from third parties, such as finance providers, warranty providers, vehicle history check providers, advertising platforms, valuation services, payment providers and fraud prevention services.
4. Why We Use Your Personal Information
We use your personal information to:
respond to enquiries
provide vehicle information
arrange viewings, appointments and test drives
value vehicles offered for sale or part exchange
check vehicle history, mileage, ownership and finance status
process vehicle purchases and sales
arrange finance applications
arrange warranty cover
process payments and refunds
complete legal and accounting records
prevent fraud and protect our business
improve our website and customer service
send marketing messages where permitted
comply with legal, regulatory and tax obligations
5. Our Lawful Bases for Using Your Information
Under UK data protection law, we must have a lawful basis for processing your personal information. The ICO confirms organisations must identify a lawful basis before using or sharing personal data.
We may rely on the following lawful bases:
Contract
We use your information where it is necessary to take steps before entering into a contract or to perform a contract with you. This includes vehicle purchases, sales, reservations, part exchanges, finance enquiries and handovers.
Legitimate Interests
We use your information where it is necessary for our legitimate business interests, provided your rights do not override those interests. This may include responding to enquiries, valuing vehicles, preventing fraud, managing customer relationships and improving our services.
Legal Obligation
We may use your information where we are legally required to do so, including for accounting, tax, anti-fraud, vehicle sale records and regulatory compliance.
Consent
We may rely on consent for certain marketing activities or cookies where consent is required. Where we rely on consent, you can withdraw it at any time.
6. Vehicle Valuations and Selling Your Car to Us
If you ask Valour Automotive to value or buy your vehicle, we may use the information you provide to assess your car and make an offer.
This may include:
registration number
mileage
MOT status
service history
condition
specification
ownership details
outstanding finance information
photos or videos of the vehicle
written quotes from other car-buying services
Any valuation may be subject to inspection, ownership checks, finance checks and vehicle history checks.
7. Finance Applications
If you apply for vehicle finance through us, we may pass your information to finance brokers, lenders or credit providers.
They may carry out credit checks, affordability checks, identity checks and fraud prevention checks. They will usually act as separate data controllers for the information they process and will provide their own privacy information.
You should read the finance provider’s privacy policy before entering into any finance agreement.
8. Warranty Providers
If your vehicle is supplied with warranty cover or you choose to purchase an extended warranty, we may share relevant information with our warranty provider.
This may include your name, contact details, vehicle details, purchase date, mileage and warranty term.
The warranty provider may process your data under its own privacy policy.
9. Who We Share Your Information With
We may share your personal information with:
finance providers and brokers
warranty providers
vehicle history check providers
payment providers
accountants and professional advisers
insurers
delivery or logistics providers
IT and website service providers
advertising and enquiry platforms
fraud prevention agencies
DVLA or government bodies, where required
HMRC, regulators or law enforcement, where legally required
We do not sell your personal information.
10. Marketing
We may contact you about vehicles, services or offers where you have consented or where we are legally permitted to do so.
You can opt out of marketing at any time by contacting us using the details in this policy or by using any unsubscribe option included in our messages.
We will not send you marketing messages where you have opted out.
11. Cookies and Website Tracking
Our website may use cookies or similar technologies to help the site work properly, understand website performance, improve user experience and support advertising or analytics.
Where required, we will ask for your consent before placing non-essential cookies.
You can control cookies through your browser settings or through any cookie banner or preference tool available on our website.
12. How Long We Keep Your Information
We keep personal information only for as long as necessary for the purpose it was collected.
Typical retention periods may include:
general enquiries: up to 24 months
vehicle sales and purchase records: up to 7 years for tax, accounting and legal purposes
finance-related records: as required by the finance provider or applicable regulation
warranty records: for the warranty period and a reasonable period afterwards
marketing preferences: until you unsubscribe or ask us to delete them
website analytics data: according to the settings of our analytics provider
We may keep information for longer where required for legal, tax, regulatory, dispute or fraud prevention purposes.
13. How We Protect Your Information
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure or alteration.
This may include access controls, secure systems, password protection, supplier checks and limiting access to those who need the information for business purposes.
However, no website, email system or online service can be guaranteed to be completely secure.
14. International Transfers
Some of our service providers may process data outside the UK.
Where this happens, we will take steps to ensure appropriate safeguards are in place, such as adequacy regulations, approved contractual clauses or other lawful transfer mechanisms.
15. Your Rights
Under data protection law, you may have rights including:
the right to access your personal information
the right to correct inaccurate information
the right to request deletion
the right to restrict processing
the right to object to processing
the right to data portability
the right to withdraw consent where processing is based on consent
the right to complain to the Information Commissioner’s Office
The ICO confirms privacy notices should tell people about their information rights and how they can complain if they have concerns.
To exercise your rights, contact us using the details below.
16. Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.
Email: info@valourautomotive.co.uk
Address: 71-75 Shelton Street, London WC2H 9JQ
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
17. Third-Party Links
Our website may contain links to third-party websites, including finance providers, warranty providers, advertising platforms or social media sites.
We are not responsible for the privacy practices or content of those third-party websites. You should read their privacy policies before providing personal information to them.
18. Updates to This Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will be published on our website. The date below shows when this policy was last updated.
Last updated: 01/07/